Trademark Rights: Unregistered Senior vs. Registered Junior
In the arena of intellectual property, trademarks serve as important assets for businesses. They embody a company’s brand identity and set them apart in the market. Central to trademark law is the distinction between senior and junior trademark rights. These rights hold significant implications for businesses seeking to safeguard their brand assets and navigate potential conflicts. Unregistered Senior Trademark Rights Unregistered senior trademark rights are established through prior use in commerce. As opposed to formal registration with the United States…